Packaging a fantasy can be a challenge
Los Angeles, CA-based Leg Avenue is a successful direct-to-consumer e-commerce company that specializes in lingerie, hosiery and fantasy costumes. Their fanciful merchandise was selling briskly, but the company was having difficulty optimizing its packaging operation. The packaging department was using conventional lip-and-tape poly mailers, but this method required hand packaging and this approach was slowing down production significantly. Leg Avenue was having difficulty surpassing an 80 package-per-hour (per worker) threshold. It was obvious that growth would be limited by inefficient packaging, but new problems arose as the company tried a series of different packaging methods. As the company grew, the result of inefficient packaging was showing up on the bottom line. It was the overall method of packaging that had to change.