Packaging Story
Email marketing led to direct sale for a repeat customer wrapping supplements
An esteemed nutritional supplements company has become a loyal customer after being captivated by one of our eblast campaigns. Dive into the exciting world of packaging with this intriguing story of how they utilized our products to enhance their production.
We had the pleasure of chatting with Tony Priny, a regional sales manager for PAC Machinery in the west, who has an exciting packaging tale to share. Watch the video and see this packaging story!
Learn more about the 6750EL automatic L-Bar sealer that may be used for shrink wrapping (with a shrink tunnel) or for bagging various single products or groups of products into a single package.
Transcript
A leading nutritional supplements company becomes a repeat customer after resonating with one of our eblast campaigns. Find out what they bought to bundle and wrap products to boost production in this packaging story.
So we have Tony Priny here with us today, he’s a regional sales manager in the west and he has a packaging story to tell us about. Tony tell us a little bit about this company and what they do what are they packaging!
Sure so they’re a supplement manufacturer out of Wyoming. They’ve been in business for a little over 40 years and they package and distribute probably over 280 different products to multiple countries around the world. And for this particular application they’re actually packaging trays where they put bottles in those trays and then they shrink wrap them.
Interesting! And how did they hear about PAC Machinery?
So around midday, I got a call from a guy in Wyoming that told me he had received an email from PAC Machinery that had basically described the 6750El Automatic L-BAR system that PAC Machinery has with the 6t tunnel. He told me that with that in that email there was a video that showed somebody packaging bird seed with our system. He said as soon as he saw that he knew that it was going to make a big big difference in their production line.
Wow! That’s pretty cool! Oh that’s nice to hear from the marketing standpoint! Absolutely! How were they packaging before? Do you know?
Yeah so as a matter of fact they had one of our manual L-bar sealers and a smaller tunnel that they’re currently using right now. The 6750 EL automatic L-Bar Sealer is a highly efficient all electric shrink wrapper that delivers high quality performance. It uses center folded film and can be used for shrink wrapping with a tunnel or for bagging various single products or groups of products into a single package.
What is the 6750 EL going to do for their business?
So this is going to allow them to shrink wrap their products much, much faster in a much shorter amount of time with a lot less labor.
Yeah excellent! So it’s going to improve their efficiency and their output?
Oh yeah absolutely! It’s really the email campaign that PAC Machinery sent out clearly resonated with this this customer because within one week they placed an order for the shrink system so that’s excellent.
Well thanks again Tony for sharing this packaging story with us today!
Yeah absolutely my pleasure.